About Us
Our Store
AZAD AUCTION HOUSE
At AZAD, we believe in an unwavering DEDICATION to 12 timeless values. Our aim is to instill these values into every one of our watches. In a world where trends come and go, values like: INTEGRITY, RESPECT, & HONOR are timeless. The most respected brand in NYC’s gold & diamond district, our FAMILY carries a 25 year TRADITION that began with 1 man & his dream. We don’t expect your LOYALTY, we seek to earn it the old fashion way.
All of our watchmakers have an unwavering DISCIPLINE to the trade. Every design is suited to match the AMBITIONS of our clientele. From a luxury sports line to a haute-tourbillon line; and classic designs to open skeleton watches, our timepieces offer a range of movements, colors and textures. We pride ourselves on stellar craftsmanship & advanced horological technology. The only thing left for you to do is choose. Choose to be timeless with AZAD. Time is Freedom. Freedom is Luxury.
Owner
BOBBY
Azad now has eighteen different basic models that have been released in editions of twenty to five hundred pieces. Each model can be made with dozens of variables (e.g. different stones, colors, metals, bands, etc). The watches are assembled in New York. The parts come from Switzerland, Japan, and Germany, except for the cases, which are made in Hong Kong. There are ten to fifteen different suppliers of parts for each watch, which makes them harder to counterfeit. The key corporate players are vice president Cedric King and creative director Anna Zakrepine.
Meanwhile, Ermankhah is still at 45 West 47th Street in the heart of New York’s diamond district. But the Azad booth is now in the front of the store, encompassing four-and-a-half showcases and the front window. And the company recently opened a 2,000-square-foot showroom and factory on the third floor of the same building.
It takes a lifetime to earn someone’s TRUST and only a moment to forsake it. At AZAD, once we have earned yours, we intend to keep it.